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Catalonia expands throughout Europe through Ràdio Barcelona. Ràdio Barcelona brochure that encourages people to advertise on it.

Date
1924
Archive
Municipal Archive of the District of Gràcia
Document type
Textual
Reference code
CAT-AMDG-AMDG4-675-131
Link to the archive
Description

The Ràdio Barcelona advertising brochure of 1924 is witness to the beginning of radio broadcasting in Catalonia and throughout Spain. With the granting of the first broadcasting license (EAJ-1), Ràdio Barcelona became a pioneer in a medium that would transform public communication, culture and politics. The document encourages companies and entities to advertise through the airwaves, showing how radio became a modern platform for commercial and cultural dissemination. This initiative reflects Catalonia’s will to integrate itself into the European currents of technological and media modernization. It is a clear example of how Catalonia symbolically expanded through Europe through the voice and the waves.