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Advertisement man at the height of the Palau Moja on the Rambla in Barcelona

Date
1933
Archive
National Archive of Catalonia
Document type
Imatge fixa
Reference code
ANC1-1422-N-7
Link to the online document
Description

The image of an advertising man on the Rambla in Barcelona, ​​in front of the Palau Moja, shows us a form of urban advertising specific to the 1930s. This type of street promotion, often carried out by people in a precarious situation, reflects creativity and necessity in a context of economic crisis. The document is a sample of how the city became a space of visual communication, where the commercial message was mixed with everyday life. It also tells us about the transformation of public space and the birth of a modern consumer culture. This seemingly anecdotal scene helps us understand how advertising has been a mirror of social and economic tensions, and how it has helped shape the contemporary image of European cities.