Label of the liqueur “Chartreuse” manufactured in Tarragona.

Date: 1960

Archive: Historical Archive of Tarragona

Document type: Produccions Impreses

Reference code: CAT-AHT-188

Link to the online document

Description: This label for the “Chartreuse” liqueur, produced in Tarragona, is a graphic and commercial symbol of one of the city’s most emblematic brands. The liqueur, originally produced by the Carthusian monks, had a prominent presence in Catalonia after the exile of the religious order from France. Its production in Tarragona not only had an economic impact, but also established a cultural and commercial bridge between Catalonia and Europe. The label, as an element of design and brand identity, reflects the quality and prestige associated with the product. This document is part of the trade and economy theme, and shows how the Catalan agri-food industry has been able to integrate tradition, innovation and international projection.

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