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advertising poster of the Marguery winery

Date
1927
Archive
Esplugues de Llobregat Municipal Archive
Document type
Produccions Impreses
Reference code
CAT-AMEL-14-01-R2296
Link to the archive
Description

The advertising poster for the Marguery winery, signed by the artist Badia and dated 1927, is an example of the commercial and aesthetic dynamism of the time. Located in the center of Esplugues de Llobregat, this winery was active between 1923 and 1968, and the sign is a reflection of its visual identity and the culture of wine in Catalonia. The document combines graphic art and marketing strategy, and is part of the themes of commerce, economy and culture. It is also an example of how Catalan advertising design was inspired by European trends, while contributing to the construction of a modern and attractive image of the local product.