{"id":10629,"date":"2025-06-01T01:42:53","date_gmt":"2025-05-31T23:42:53","guid":{"rendered":"https:\/\/catalunyapaisdarxius.cat\/catalunyapaisdarxius\/recurs-digital\/recurs\/document\/home-anunci-a-lalcada-del-palau-moja-a-la-rambla-de-barcelona\/"},"modified":"2025-10-01T22:37:53","modified_gmt":"2025-10-01T20:37:53","slug":"home-anunci-a-lalcada-del-palau-moja-a-la-rambla-de-barcelona","status":"publish","type":"document","link":"https:\/\/catalunyapaisdarxius.cat\/fr\/catalunyapaisdarxius\/ressource-numerique\/ressource\/document\/home-anunci-a-lalcada-del-palau-moja-a-la-rambla-de-barcelona\/","title":{"rendered":"Homme publicitaire au sommet du Palau Moja sur la Rambla de Barcelone"},"content":{"rendered":"

L’image d’un publicitaire sur la Rambla de Barcelone, devant le Palau Moja, nous montre une forme de publicit\u00e9 urbaine propre aux ann\u00e9es 1930. Ce type de promotion de rue, souvent r\u00e9alis\u00e9 par des personnes en situation de pr\u00e9carit\u00e9, refl\u00e8te la cr\u00e9ativit\u00e9 et la n\u00e9cessit\u00e9 dans un contexte de crise \u00e9conomique. Le document illustre comment la ville est devenue un espace de communication visuelle, o\u00f9 le message commercial s’est m\u00eal\u00e9 \u00e0 la vie quotidienne. Il nous renseigne \u00e9galement sur la transformation de l’espace public et la naissance d’une culture de consommation moderne. Cette sc\u00e8ne, apparemment anecdotique, nous aide \u00e0 comprendre comment la publicit\u00e9 a \u00e9t\u00e9 le reflet des tensions sociales et \u00e9conomiques, et comment elle a contribu\u00e9 \u00e0 fa\u00e7onner l’image contemporaine des villes europ\u00e9ennes.<\/p>\n","protected":false},"featured_media":14656,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"eix":[8],"class_list":["post-10629","document","type-document","status-publish","has-post-thumbnail","hentry","eix-batecs-de-la-societat-catalana"],"acf":[],"yoast_head":"\nHomme publicitaire au sommet du Palau Moja sur la Rambla de Barcelone - Catalunya Pa\u00eds d'Arxius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catalunyapaisdarxius.cat\/fr\/catalunyapaisdarxius\/ressource-numerique\/ressource\/document\/home-anunci-a-lalcada-del-palau-moja-a-la-rambla-de-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homme publicitaire au sommet du Palau Moja sur la Rambla de Barcelone - Catalunya Pa\u00eds d'Arxius\" \/>\n<meta property=\"og:description\" content=\"L’image d’un publicitaire sur la Rambla de Barcelone, devant le Palau Moja, nous montre une forme de publicit\u00e9 urbaine propre aux ann\u00e9es 1930. Ce type de promotion de rue, souvent r\u00e9alis\u00e9 par des personnes en situation de pr\u00e9carit\u00e9, refl\u00e8te la cr\u00e9ativit\u00e9 et la n\u00e9cessit\u00e9 dans un contexte de crise \u00e9conomique. 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