{"id":5314,"date":"2025-06-01T01:42:53","date_gmt":"2025-05-31T23:42:53","guid":{"rendered":"https:\/\/catalunyapaisdarxius.cat\/catalunyapaisdarxius\/recurs-digital\/recurs\/document\/home-anunci-a-lalcada-del-palau-moja-a-la-rambla-de-barcelona\/"},"modified":"2025-07-31T13:14:59","modified_gmt":"2025-07-31T11:14:59","slug":"home-anunci-a-lalcada-del-palau-moja-a-la-rambla-de-barcelona","status":"publish","type":"document","link":"https:\/\/catalunyapaisdarxius.cat\/ca\/catalunyapaisdarxius\/recurs-digital\/recurs\/document\/home-anunci-a-lalcada-del-palau-moja-a-la-rambla-de-barcelona\/","title":{"rendered":"Home anunci a l&#8217;al\u00e7ada del Palau Moja a la Rambla de Barcelona"},"content":{"rendered":"<p>La imatge d\u2019un home anunci a la Rambla de Barcelona, davant del Palau Moja, ens mostra una forma de publicitat urbana pr\u00f2pia dels anys trenta. Aquest tipus de promoci\u00f3 ambulant, sovint exercida per persones en situaci\u00f3 prec\u00e0ria, reflecteix la creativitat i la necessitat en un context de crisi econ\u00f2mica. El document \u00e9s una mostra de com la ciutat es convertia en un espai de comunicaci\u00f3 visual, on el missatge comercial es barrejava amb la vida quotidiana. Tamb\u00e9 ens parla de la transformaci\u00f3 de l\u2019espai p\u00fablic i del naixement d\u2019una cultura de consum moderna. Aquesta escena, aparentment anecd\u00f2tica, ens ajuda a entendre com la publicitat ha estat un mirall de les tensions socials i econ\u00f2miques, i com ha contribu\u00eft a configurar la imatge contempor\u00e0nia de les ciutats europees.<\/p>\n","protected":false},"featured_media":1982,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"eix":[8],"class_list":["post-5314","document","type-document","status-publish","has-post-thumbnail","hentry","eix-batecs-de-la-societat-catalana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home anunci a l&#039;al\u00e7ada del Palau Moja a la Rambla de Barcelona - Catalunya Pa\u00eds d&#039;Arxius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catalunyapaisdarxius.cat\/ca\/catalunyapaisdarxius\/recurs-digital\/recurs\/document\/home-anunci-a-lalcada-del-palau-moja-a-la-rambla-de-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home anunci a l&#039;al\u00e7ada del Palau Moja a la Rambla de Barcelona - Catalunya Pa\u00eds d&#039;Arxius\" \/>\n<meta property=\"og:description\" content=\"La imatge d\u2019un home anunci a la Rambla de Barcelona, davant del Palau Moja, ens mostra una forma de publicitat urbana pr\u00f2pia dels anys trenta. 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